(Photo) A new record of 10 million spectators for professional baseball… Advertising effect for 10 clubs in KRW unit
Korean professional baseball recorded a cumulative audience of 10,027,58 on the 15th, opening the era of 10 million spectators in a single season for the first time in 42 years since its inception. It is analyzed that traditional brands such as Kia and Samsung have been revived for the first time in a long time, and competition for the mid-tier is fierce, making them a hit. As professional baseball enjoys the highest popularity ever, the industry estimates that the advertising effect enjoyed by the nine companies that run professional baseball teams, including Kia, Samsung, LG, Doosan, KT, Shinsegae, Lotte, Hanwha and NCSoft, will exceed 1 trillion won. The photo shows the KBO League Kiwoom Heroes and Doosan Bears game held at Jamsil Baseball Stadium in Seoul on the 16th.
Yonhap News
