Heat hotter than a heat wave… Story of professional baseball reaching 10 million viewers (Jungnim-dong Photo Studio)
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All stadiums sold out for the opening game for two years in a row
The opening game of the 2024 professional baseball regular season was held at five stadiums across the country on March 23. A total of 103,851 baseball fans visited the stadium, setting a record of selling out the stadium before the opening game for two consecutive years.
Over 1 million spectators in 70 games… second ever
On April 10th, the day of the 22nd National Assembly election, when the Hanwha Eagles and Doosan Bears faced each other, 23,750 tickets were sold out at Jamsil Baseball Stadium in Seoul. Professional baseball achieved ‘1 million spectators’ for the second fastest time in history.
42 years since its inception… KBO records the largest number of spectators
Despite the variables of the 2024 Paris Olympics and the heat wave, the popularity of the Korean professional baseball league did not subside. The KBO League, which continued its box office success, set a new record for the largest audience ever. The KBO League, with 91,527 people attending five stadiums on August 18, achieved a cumulative attendance of 8,475,664 this year after 573 games.
Women in their 20s and 30s shaking up the ‘sports version’
The main characters driving the unprecedented box office success are ‘women in their 20s and 30s’. According to KBO, the proportion of women among professional baseball ticket buyers in the first half of this year reached 54.4%, and the proportion of female spectators in their 20s jumped from 37.8% last year to 41.4% this year. The explanation is that if you include people in their 30s, it is well over half.
Professional baseball records ‘10 million spectators’
Korean professional baseball recorded a cumulative attendance of 10,027,58 on the 15th, opening the era of 10 million spectators in a single season for the first time in 42 years since its inception. As professional baseball enjoys the highest popularity ever, the advertising effect enjoyed by the 10 companies that operate professional baseball teams, including Kia, Samsung, LG, Doosan, KT, Shinsegae, Hanwha, NCSoft, and Kiwoom Securities, is expected to exceed 1 trillion won, the industry predicts. estimated.
Reporter Choi Hyuk
