(Story.1st) Create a small sponsor and a ‘stamp tour’ combined with the effect of revitalizing the local economy.

(Football List) Reporter Kim Jung -yong = There is a model that draws more consumption and local economic circulation beyond the small sponsorship system that supports the amount of money with affection for the club. FC Anyang’s violet partner.

Anyang started a new small sponsorship system, a violet partner since last year. Anyang, which had 28 sponsors joining last year and confirmed the effect, expanded the target this year, and led to 80 sponsorship.

Violet partners can join small business owners at a cost that is not burdensome for small business owners, such as cash 500,000 won to 2 million won or more than 2 million won. No matter which grade you sign up, there will be a violet partner board, a uniform, a signal ball, and a club homepage and a social media (SNS) advertisement. If you sign up for 2 million won in cash, you will receive a skinship event such as daily clerk experience. Considering that the first -team player can be informed by SNS, it is an extraordinary benefit compared to the cost.

It is a stamp tour that led this system to success. Violet partners or sponsorship companies can be stamped and collected and rewarded from the club. The contents of the reward are abundant, and many fans began to participate because of the fun of collecting the stamp. More than three places will vary depending on the total amount of receipts, but if it is 1 million won, you can have uniforms and 2 million won you can have an adhesive uniform worn in the game. You don’t buy it separately, but you can spend your money at your partner store and collect your receipt.

Since the cost of joining is relatively low, the profits that come back directly to the club are not very large even if they join 80. However, the company that shares fans about Anyang can continue to enjoy intangible promotion effects by selling them everywhere.

Join the Violet Partner to increase the actual sales increase. Anyang fans began to focus on partner stores. During the stamp, there is a receipt of more than 10 million won, not a total of 2 million won. In addition to restaurants and pubs, there are various places such as hospitals, pilates studios, laundry and mobile phone stores. Among them, Anyang fans who buy a car at an automotive agency and submit the receipt will appear every stamp tour period.

Furthermore, partner companies were motivated to launch their own products using Anyang’s IP. Small collaboration is too small compared to the complex procedures, so the club guided the product to launch products that utilized the image of Anyang football. Therefore, Sukabati Sandwich and Sukabatty High Ball, which utilize the symbolic cheering cheering cheering, Sukabati, were created throughout Anyang.

Anyang fans are directly open to their partners. ‘I’ll sell it like this anyway, so go and join.’ In addition, companies that have been sponsored as a violet partner may increase their donations and enter the A board sponsors.

As such, small business owners pay for the club, and Anyang fans find each store through the motivation of stamps. It is a small business sponsorship model that leads to local economic circulation.

Photo = Football List, FC Anyang homepage capture