‘K-League-Jutopia’ pop-up store is about 60,000 people.

Sports | soccer

(Sports Seoul | Reporter Park Joon-bum) The pop-up store of ‘Jutopia-K League’ has achieved a great success.

The Professional Football Federation held ‘Weekly Briefing’ at the Seoul Newspaper Soccer Center and settled the ‘Jutopia-K League’ pop-up store.

The Jutopia-K-League pop-up store was held in Hyundai Department Store from the 25th to the 6th of last month. ‘Jutopia’ is the first example of K -League and Disney Korea, and the K -League is the first to collaborate with the professional sports league under the theme of the animation ‘Jutopia’. The purpose is to attract new fans and induce K -League fandom expansion.

According to the Professional Football Federation, 58,816 people visited the Jutopia-K League pop-up store. That’s about 60,000 people. An average of 4524 people visited a day. The K-League-Sanrio pop-up store has surpassed the average daily visitors (3800). The most visitors to the day were 5904, recorded on the 27th of last month.

The most popular items in the pop -up store are ’10cm doll key ring’ and ‘doll key ring clothes’, and the most popular team is Suwon Samsung belonging to K -League 2 (Part 2). Jeonbuk Hyundai and FC Seoul followed.

The highest purchase amount was 1,447,200 won. On the first day of the pop -up store operation, the average purchase amount per person was 99,000 won, nearly 100,000 won. The average purchase amount per person was 68,000 won per year. The percentage of visitors was 54.1%for women for women, higher than men (45.9%).

The Hyundai Seoul is also looking at the pop -up store positively. In the same time as the K-League-Jutopia Pop-up Store, pop-up stores such as Barcelona and Newcastle were also held, and it is known that the K-League was much more popular than the overseas team in actual visit and purchasing power.

The Professional Football Federation will also discuss the stadium of Zhuopia characters, Disney Run and experience event collaboration in November. There are also plans to collaborate later with Disney animation, which will be released next year.

In addition, the Professional Football Federation has launched two kinds of ‘Burumabul K -League Edition’ and ‘Dobble K -League’ K -League board game. K -League is the first to enter the board game market in domestic professional sports. In October, the K -League Board Game Competition will be held. Through this place, all club fans aimed to harmonize and enjoy. Beom2@sportsseoul.com