“LOL is not over” What is the future strategy of esports that Riot Games revealed? (SS interview)

Sports | e -sports/game

(Sports Seoul | Vancouver = reporter Kim Min -kyu) “LOL is not over.

Riot Games threw a message of confidence over the future of League of Legends e -Sports. The core is ‘evolution’ and ‘persistence’. Change has already begun. The introduction of the Pierless draft introduced from this year (the champion selected from the previous set) and the establishment of a tournament, and collaboration with traditional sports. LOL esports is moving in a wider and deeper direction.

We pursue content that encompasses generations rather than short -term performance. Riot Games’ eyes are firm. ‘Roll is not just a game. Global popular sports.

Riot Games Brett Lauton Bach Global Product Strategy Director and Liu League Studio Game Director, in a joint interview in Vancouver, Canada, said, “LCK viewers are still growing, but other areas are somewhat decreased, but this is not a crisis,” he said. Emphasis was emphasized.

The biggest change was the introduction of the Pierless draft. The champion used in the previous set diagnosed that the system, which is not selected in the next set, was satisfied with both fans and players despite the introduction of experimental.

“A lot of changes are the typical pierce drafts, and at first I approached the Split 1 and First Stand, and I checked the positive feedback of fans and players.”

It was firmly questioned about the sustainability of LOL esports. “We are always thinking about the sustainability of LOL e -sports,” Lauton Bach said, “The conclusion is certain. LOL is a game that goes beyond a generation.

However, he drew a line about the possibility of introducing a paid viewing model. “We still think it’s really important that we can still watch LoL e -sports for free. I don’t want to change it. It is the top priority to keep it so that various fans can enjoy,” he said.

He also mentioned the possibility of collaboration with traditional sports such as the US Major League (ML), Professional Basketball (NBA), UK Premier League and Spain La Liga. Riot Games has been actively working with sports stars in recent years.

“It is a typical example of collaboration with Son Heung -min and American tennis player Taylor Fritz,” said Liu.

esports is no longer ‘fun to be a certain generation’. Lauton Bach finished the interview, saying, “Now, games and sports must go with generations. LOL will stand at the center.” kmg@sportsseoul.com