Concluded a partnership with Ikemitsu Enterprise Co., Ltd.
We would like to inform you that our association has concluded a partnership (Beer Partner) with Ikemitsu Enterprises Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yasuhiro Kishida, hereinafter referred to as “Ikemitsu Enterprises”). I will do it.
Ikemitsu Enterprises has been importing and selling alcoholic beverages since 1985 with the idea that “we want people to feel the atmosphere of the world while staying in Japan.”
*Purchasing and drinking by minors under the age of 20 is prohibited by law.
Cricket, which is a very popular sport in Commonwealth countries, is also enjoyed by people from various countries within Japan, making it a sport that gives you a sense of the world. There is also a culture where both teams socialize over drinks after the match.
In particular, this partnership will focus on Lion Beer (lager and stout), which is the most popular in Sri Lanka, and will be enjoyed at cricket grounds and cricket events.
- Comments from Naoki Miyaji, secretary general of our association:
In cricket, many people look forward to drinking and socializing after the match. We also hope that not only the players but also the fans can enjoy the most delicious Lion Beer with cricket in the background on the vast grassy cricket ground. Through the partnership between Ikemitsu Enterprises and our association, we look forward to working to create a place where you can feel the atmosphere of the world while staying in Japan.
- Comments from Yasuhiro Kishida, President and CEO of Ikemitsu Enterprises:
Our company does not only import and sell alcoholic beverages, but also provides opportunities for many people to learn about the country’s background, characteristics, and culture such as food, tradition, and sports. Cricket is a very popular sport in Sri Lanka, and through Lion Beer we would like to convey the charm of Sri Lanka and contribute to the spread of cricket in Japan. In addition, Lion Beer is a beer that goes very well with spicy food, especially curry, and we hope that it will help create new forms of communication in the cricket world, which is popular even in countries where curry is a staple food, and connect players and fans from different countries. We sincerely support you.
[About Ikemitsu Enterprise Co., Ltd.]
We started importing and selling alcoholic beverages in 1985 because we wanted people to feel the atmosphere of the world while staying in Japan. Currently, we handle approximately 60 types of alcoholic beverages from 15 countries, and sell them through wholesalers and liquor stores to international restaurants, beer bars, clubs, and other restaurants and retailers. We also have stalls at various indoor events. We disseminate information about our products and the appeal of each country through SNS and other means.
