Jeonbuk, which won both victory and success … 21 games undefeated+weekday crowd records

(MHN Choi Joon -seo intern reporter) Jeonbuk, who had 21 games undefeated, caught both rabbits and marketing.

Jeonbuk Hyundai won 2-1 to FC Anyang in the 25th round of the Hana Bank K-League 1 2025 held at the Jeonju World Cup Stadium on the 8th. Jeonbuk, which held the theme -type home game ‘Fruits Friday’, recorded 21,346 paid spectators with the victory.

The audience record is the record of the most weekdays (excluding holidays, alternative holidays) since the introduction of the real crowd in 2012, and the record of 21,071 (2016.8.10. FC Seoul VS Gangwon FC) has also surpassed.

This box office was the result of Jeonbuk’s first K -League ‘Fruit’ theme, and various companies and local partners gathered together both inside and outside the stadium. The ‘Watermelon Edition Jersey’ and the Lime Special Uniform worn by the players on the day of the game attracted fans’ attention by further enhancing the symbol of ‘Fruits Friday’.

The opposing team Anyang also sympathized with this theme and wore a grape home uniform to increase the immersion of the field. The day is also ‘Grape Day (August 8)’, and the stadium with the uniforms of the two teams has become more rich in fruit themes.

In the field, various partners gathered their strength to present fans with abundant experiences. The peach crepe food truck and Gochang -gun provided watermelon and bokbunja juice to convey the sweet and refreshing summer taste. Seven Eleven added a cool pleasure with watermelon bars, and Adidas’ shoe and clothing sponsorship went to fans through prizes.

In addition, the special edition of ‘One High Ball’ (Yuzu/Pear incense) special edition, which reflects fruit -flavored highball, the trend of the mainstream market, was sold through the Mussa Temple. In addition, in commemoration of this collaboration, the artist Park Jae -bum, the representative of the element, performed on the half -time, adding to the heat, allowing fans to experience not only soccer but also cultural arts.

In addition, the theme -type home game has launched a sequential promotional strategy that runs from the theme disclosure stage to pre -goods disclosure and sales and events on the day. Through this, it has steadily raised the expectations of the fans and was recorded as a representative joint venture case created by partners and local communities.

Jeonbuk Lee Do -hyun said, “It is a symbolic game that has achieved both the results and marketing results.”

Photo = Jeonbuk Hyundai