Economy | enterprise
input2025-07-27 11:23:51
(Sports Seoul | Reporter Kang Kang -hoon) Starbucks Coffee is on the Korean Women’s Professional Golf (KLPGA) tour. Not only players, but also officials and galleries are expected to be able to enjoy ‘Buck Coffee’.
KLPGA decided to partnership agreement with Zenith International and operate an official coffee store booth. With this partnership, Zenith has received exclusive rights in the coffee store booth category. In addition, KLPGA’s official website, magazines, collective advertising and logo exposure through the ranking board are also available.
Zenith International is a specialized company that has been operating coffee and beverage stores in special commercial areas for 15 years. Since 2023, the company has been expanding its entrance through WPS, the official B2B program of Starbucks. In addition to golf, it offers high -end Starbucks on various channels such as universities, hospitals, offices, and stadiums.
KLPGA and WPS Starbucks, which joined hands, are implemented by Nestle Korea and operated by Zenith. The official coffee store booth partner will be used with KLPGA as an official coffee store booth partner by 2026 using beans and equipment that has been formally certified by Starbucks headquarters.
Kim Sang -yeol, chairman of KLPGA, said, “I am happy to be able to provide Starbucks coffee services to players, officials, and galleries through a partnership with Zenith.
Zenith provides WPS Starbucks Coffee Service by installing a mobile custom trailer booth at the competition for the first time in Asia when the title sponsor of the competition is hoped for the KLPGA regular tour. Smart Order solutions, including pre -ordering systems, will also be introduced to attract great response from athletes, officials and golf fans who visited the venue.
Kim Dong -hyuk, CEO of Zenith, said, “We are honored to be able to support premium mobile coffee services to the best tours in Korea through the ‘WPS Program’ that follows the quality standards of Starbucks headquarters.” “We are happy to provide golf fans with Starbucks coffee. zzang@sportsseoul.com