Sports | baseball
input2025-07-22 07:06:00
correction2025-07-21 16:08:25
(Sports Seoul | Reporter Kang Kang -hoon) In 2024, sales of 682.5 billion won per year. This is not much compared to large companies. Nevertheless, the era of emphasizing the chronic deficit has passed. It is a KBO league that has grown into an industry that is small but generates operating profit.
The KBO League is cruising toward the age of 10 million spectators for two consecutive seasons. As early as the end of the week, it is expected to break through the minimum 8 million spectators of all time before the end of the week. The crowd indicators compiled by the 20th are 778,6542. An average of 17303 people per game were ‘intuition’. If you maintain the current scale, 12.45 million people will enjoy the KBO League on site in the regular season alone.
Let’s just look at the entrance profit. In the regular season, he earned 450 games, earning 1299.8361,3152 won. Considering the five games a day, the daily sales are 14,426,368 won. In simple conversion, the revenue of the regular season is only 2079,778,560 won. It is expected that each team will surpass 700 billion won for the first time in history, combining the support of the parent company (advertising -linked sales), the amount of derivatives such as goods, and the relay rights.
If regulatory reform and administrative and institutional support by the Korea Baseball Commission (KBO) are made, annual sales of 1 trillion won are not dreams. The entertainment -based entertainment is followed by baseball, and the marketing competition using baseball is intense in the advertising and online video markets. It means that it is no longer ‘their own ball play’.
The KBO League, which has been greatly pursued by the world’s world, is considered the only ‘industrialized model’ in the domestic sports world. Some civic groups and professional sports teams do not know the structure of a large company, “I can spend money because I am a big company.”
If the sales of 10 small businesses are co -produced and earned, if the sales exceed 700 billion won, it should be selected as a so -called ‘excellent SME’ and applauded. As the 2030 generation fell into the taste of intuition, and inevitably the ‘fandom culture’ appeared, the KBO League climbed to a position to be proud of ‘the leader of the sports industry’ to anyone.
The appearance expansion has been successful, but it is unfortunate that the level of consciousness is still falling to declare ‘industrialization’. The KBO League seems to be looking for only in the baseball field for the reason why it is growing rapidly enough to see the age of 1 trillion won in three years. In particular, when a national disaster occurred, we are buried only by the idea that “we do our best to do our best in the game and give joy to the displaced people.”
Since 2023, many citizens are flooded every summer. Once a flooded area, the government’s responsibility for neglecting public welfare and safety is greatly in preparation for complaints. Moreover, this year, even though the possibility of landslides due to a large forest fire in the spring, it is pointed out that it has increased damage due to no preparation.
Many of the citizens who have been damaged by heavy rain are baseball fans. Many residents of Sin Andong, Buk-gu, near Gwangju-KIA Champions Field, lost their homes. The same is true for Daegu, Ulsan, Gyeongnam, and Chungnam. These areas are ‘KBO League’, which is ‘light’. In the situation where the residents in the ointment were disaster, even one of the ten teams did not announce efforts to support relief. If you ask about the damage situation, you only come back with the answer, “I think I can play today.”
In January of this year, large forest fires occurred in Los Angeles regions, resulting in great damage to local residents, such as particles Dodgers, Angels (ML), Lakers, and Clippers (NBA), which launched a large -scale donation campaign with the LA Strong campaign. In addition to the donation of Star Player, the efforts of professional teams in connection with the local community have proved that professional sports works as ‘social enterprises’.
Whether it’s a match today, winning and losing and regular season rankings are of course important. But what should not be forgotten is that if there are no fans who love baseball, cheer for the team, and do not see, the basis for the existence of the KBO League will disappear. It is necessary to have a ‘community consciousness’, such as patching a player hat or uniform, or inserting donation campaign phrases into cheering tools, rather than an excuse that “the club’s situation is not enough to donate.” It’s been over the age of being revered as winning wins. Now it’s time to be dignified. zzang@sportsseoul.com
