K -League 1 FC Anyang unveiled the new brand identity (BI) of the Youth Academy. The BI announcement visually captures the confidence, sportsmanship, basic strength, cooperation, and vitality, which are the core values of the FC Anyang Youth Academy, and expresses the identity and specificity of the FC Anyang Youth Academy.
The newly released BI consists of ▲ emblem, key visual, and slogan, reflecting the philosophy of FC Anyang and the expectations of the community. The slogan was decided by ‘Play in Violet’ and ‘Dream Beyond’.
‘Play in Violet’ symbolizes the children wearing the purple uniform, a symbol of FC Anyang, and ‘Dream Beyond’ contains the philosophy of the Youth Academy, which aims for a bigger dream and growth than a simple victory. In addition, the ‘Dream Beyond’ phrase emphasized the organic connection between the community, the club and the academy by applying the club color to the initial A and Y in the initial A and Y.
The emblem design emphasizes the unity with Club CI based on the Violet series of FC Anyang’s personal color, and intuitively expresses the sense of belonging and identity of the youth academy by arranging the main emblem of FC Anyang in the center. In addition, the two emblem series, representing the male youth and the female Yu Girl Academy, were unveiled together to realize the value of inclusiveness and diversity.
An official of the FC Anyang team said, “This BI is not just a visual change, but a symbolic result of the philosophy and future direction of the FC Anyang Academy.”
“We are also preparing a variety of follow -up projects such as launching MD products dedicated to the youth academy in the future,” he added.
Written by Lim Ki -hwan (lkh3234@soccerbest11.co.kr)
Photo = FC Anyang
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